A Rig to Keep You Running · Fake Dreams to Sap You Dry
⁘ “If it sounds just like the thing you wanted to hear – that's called targeted advertising. Not to fulfill your hopes, but to capitalize on them. It's not like the consumerist machinery has any interest in your lasting satisfaction. That'd be the end of it. Economic growth must be constant — and you must keep on running in that hamster wheel faster and faster and faster. Have your dreams, have your hopes — but unsubscribe from the manipulative hallucinations.”
If it sounds just like the thing you wanted to hear,
as if meant for you –
that my friend is called targeted advertising,
that's exactly the way it works.
Not to fulfill your hopes,
but to capitalize on them.
It's not like the great consumerist machinery
actually has any interest in fulfilling your needs
in a manner that would leave you satisfied.
That'd be the end of it,
if they actually provided you with something that
fulfills all your basic needs, and that's it.
The fact is, it's deep-wired into the system,
fundamental to its survival.
Economic growth must be constant,
and you must keep on running in that hamster wheel
faster and faster and faster.
The dreams they dish out for you,
like an insidious incubus,
like a harlot designed to sap your every essence.
And again, all the ghosts, demons,
and monsters they flash at you,
that's just the other side of the coin,
to keep you running.
Have your dreams, have your hopes,
but do not subscribe to hallucinations
designed to manipulate and exploit you.

